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所在平台: Udemy |
课程主页: https://www.udemy.com/course/draft/6485819/
课程评论：没有评论
**课程名称：** 电子商务营销全方位 [2025] **课程概述：** 本课程专为小型在线企业主、自由职业者和新兴营销经理设计，旨在帮助您快速建立一个强大而简化的企业和营销战略。课程结束后，您将拥有一个为您的业务量身定制、可立即实施的完整业务和营销模板。 课程结合了顶级公司的最佳实践和十多年的电子商务及营销管理实战经验，提供实用、可操作的技巧，助您有效发展和优化业务。无论您是初学者还是希望完善现有战略，本课程都将为您提供成功所需的工具和见解。 **课程主旨：** * 利用免费关键词研究工具，发现线上商机。 * 通过细分市场和机会分析，确定最有潜力的领域。 * 了解竞争对手及其产品和价值观，确立自身定位。 * 明确产品价值点，并制定吸引客户的策略。 * 通过买家角色、文化矩阵和个性风格，深入理解目标客户。 * 学习并应用顶级公司惯用的、提升销售的影响力原则。 * 运用品牌建设最佳实践，塑造吸引人的品牌形象。 * 定义您的商业战略和营销目标。 * 运用经典的文案撰写技巧和AI模型，创作引人注目的文案。 * 设计转化率高的博客文章，并利用预设的营销日历进行组织。 * 基于最佳实践的UI/UX设计，优化网站设计和结构以提高转化率。 * 为您的产品定价，并学习定价技巧和策略以增加销售量。
Digital Marketing Strategy For E-BusinessesThis course is designed for small online business owners, freelancers, and new marketing managers looking to build a strong yet simple business and marketing strategy quickly. By the end of the course, you will have a fully developed business and marketing template tailored to your own business, ready for implementation.Drawing from best practices used by top companies and over a decade of hands-on experience in e-commerce and marketing management, this course provides practical, actionable techniques to help you grow and optimize your business effectively. Whether you're just starting out or looking to refine your existing strategy, this course will equip you with the tools and insights needed for success.In this course, you will:- Find business opportunities online through free keyword research tools- Determine the most promising niches through discovered niches and opportunities analysis- Understand your (potential) competitors, their products and values, and where to position yourself- Define your product's value points and how you will appeal to your customers- Understand your target customer through a buyer persona, cultural matrix and personality styles- Use top influence principles that top companies use to sell their products - and how to apply it to your website- Create an appealing brand using branding best-practice- Define your business strategy and marketing objectives- Create appealing copy using classic copywriting techniques and AI models- Design converting blog posts and organize them using the premade Marketing Calendar- Optimize your website's design and structure using best-practice UI/UX design for conversions- Price your products and use pricing tips and tricks to increase sales
