|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/6-shortcuts-to-powerful-persuasion/
课程评论：没有评论
《6个高效说服技巧》是Coursera上一门关于说服力的课程。该课程旨在教授学员六种强大的说服技巧，以提高他们在工作中的影响力和说服他人的能力，即让别人对你的请求说“是”。 这门课程借鉴了社会心理学领域的科学研究，提供了经过验证的说服技术。课程总时长超过67分钟，包含8个独立的课程和配套的辅助文章。 课程结构： * **第一部分：** 深入探讨了在动物和人类中发现的固定行为模式的科学研究。了解这些模式以及如何触发它们，可以显著提高说服他人请求的成功率。 * **第二部分：** 详细介绍六种心理触发或说服捷径。每个捷径都包含一个专门的课程，内容包括： * 定义捷径/原理 * 阐述原理背后的科学依据 * 提供现实世界中的应用实例 * 给出实际操作的策略或指南，以便在自己的业务环境中应用该原理。 * **第三部分：** 对课程的关键学习内容进行简要总结。 **为何选择这门课程？** * 该课程基于畅销书《影响力：说服的实证研究》（Influence: The Psychology of Persuasion），该书销量超过150万册，被誉为说服领域的经典读物。 * 课程不仅讲解“是什么”，更提供“如何做”的指南和技巧，帮助学员将其学习内容应用到自己的业务环境中。 * 与许多课程不同，讲师Gerry Hurley可以解答学员的疑问，他乐于提供帮助。 * 课程旨在成为一门“活”的课程，鼓励学员通过讨论区分享他们的实践经验，以便所有人都能从中受益。
Introduction This course will provide you with an overview of 6 powerful persuasive techniques to enhance your persuasion.No matter what your job is, much of your success at work will rely on your ability to influence and persuade others. In other words, get others to say yes to your requests. This course draws from scientific research from social psychology to present proven persuasive techniques to increase your ability to persuade and influence. The course comprises over 67 minutes of video comprising 8 self contained lessons and take away support articles.Structure The course provides over an hour of content structured into 3 sections. Section 1 provides an insight into the scientific studies of fixed action patterns found in both animals and people. For certain triggers people and animals tend to consistently respond a certain way. Knowing these patterns and how to trigger them can significantly increase the chances that someone will be persuaded by your request. Section 2 covers each of the 6 mental triggers or shortcuts to persuasion in detail. Each shortcut has a dedicated lesson which: defines the shortcut / principle outlines the science behind the principle provides real world examples of how the principle is applied in practice provides tactics or guidelines of how to adopt the principle for use in your own business context. Section 3 provides a brief summary of the key learnings from the course. So why take this persuasion techniques course? Course is based on the best selling book, "Influence: The Psychology of Persuasion", with over 1.5million copies sold and regarded as a seminal read on Persuasion.Course goes beyond the "what" to provide guidelines and tips as to "how" you can implement this learning in your own business contextUnlike many courses, Gerry Hurley is available should you have any queries. Just email him - he's here to help.The hope is that this will be a living course. As students digest the content and look to implement in their own business context, it is hoped they will share their experiences through the discussion board so that all can benefit.
