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所在平台: Udemy |
课程主页: https://www.udemy.com/course/5-week-record-label-builder/
课程评论:没有评论
**课程名称:** 如何创建唱片公司 - 完整快速入门指南 **课程概述:** 本课程是一个为期五周的“唱片公司孵化器”,旨在帮助艺术家或经理人快速建立自己的音乐发行体系。课程将涵盖从心态建设、品牌规划到网站搭建、音乐发行及市场推广的各个环节,最终帮助学员成功打造一个运作良好的唱片公司。 **课程内容:** * **第一周:基础** * **成长型思维:** 培养强大的成长型思维,助力目标达成。 * **番茄工作法:** 学习高效时间管理技巧,确保目标完成。 * **选择唱片公司名称:** 掌握方法找到独一无二的公司名称,包括可用性查询和命名技巧。 * **系统架构:** 学习行业专业人士的文件管理系统,确保组织有序,资产易于访问。 * **第二周:规划与品牌建设** * **撰写商业计划书:** 使用提供的模板,快速制定一份专业的商业计划。 * **在线品牌打造:** 创建能引发粉丝共鸣的品牌形象。 * **设计工具与资源:** 学习利用海量数字资源,快速设计出色的原创视觉素材。 * **第三周:构建** * **设计唱片公司 Logo:** 了解 Logo 设计的三种选择、预算和流程。 * **使用“Free Logo Design”:** 快速创建适用于网站、艺术品和商品的 Logo。 * **制作预告视频:** 学习使用 Adobe Spark 制作吸引人的动画社交媒体内容。 * **60分钟搭建网站:** 为唱片公司创建在线基地,用于销售音乐和商品。 * **社交媒体:** 注册各社交平台,并学习创建易于记忆的账户名称。 * **第四周:发行** * **寻找音乐发行商:** 找到合适的发行商,确保音乐能在各大平台上线。 * **邮件营销系统:** 利用预制模板,高效制作专业邮件,用于联系媒体和粉丝。 * **邮件营销账户设置:** 学习设置 Sendinblue 账户,导入联系人并创建首个邮件模板。 * **创建邮件营销序列:** 设置自动化的邮件序列,用于吸引和维护新注册用户。 * **创建网站注册表单:** 学习创建注册表单并嵌入网站,收集粉丝信息。 * **第五周:发行与市场推广** * **音乐发行策略:** 下载发行时间表模板,规划无压力的音乐发行。 * **创建音乐发行时间表:** 使用 Google 日历和核对表制作发行时间表。 * **音乐营销素材:** 学习创建用于推广音乐的各类素材,覆盖博客、社交媒体和粉丝渠道。 **课程特色:** 课程包含大量教学视频,详细讲解每一步骤,并提供独家下载资源,如模板、核对表和工作表。
The '5 Week Record Label Builder' is a online program for artists or managers that want to rapidly build their own music releasing machine.What's in the Program?Here is a breakdown of what you will achieve with each module and what each one is about.Week 1: FoundationsGrowth MindsetLearn how to harness the power of a growth mindset so you can get anything done.Pomodoro TechniqueLearn a powerful technique you can use every day that will guarantee you'll complete any goal you set for yourself.Choose a Record Label NameIn this lesson, we follow tried and tested methods to find your ideal record label name that's unique and individual to your own brand. Learn how to brainstorm for an original name and narrow it down to a winner. We run over the websites you can use to check that it is available, plus tips & tricks for using names where similar names are already in use.System StructureWe will give you a file system that industry professionals use as the backbone of their label, so you can be sure you're organised and have all your essential assets accessible in one place.Week 2: Planning and BrandingWrite your Business PlanSave time by downloading the business plan template and creating and tailoring a plan that any music distributor or bank manager would back.Online BrandingCreate a brand that identifies what you stand for and that music fans will fall in love with.Design Tools and AssetsSave hours of design time by learning how to tap into thousands of digital assets to create your own original artwork that stands out from the crowd.Week 3: BuildingDesigning your Record Label LogoIn this lesson, we look at the three options available to create your logo, the budget ranges, and the design process when using a professional or freelancer.Create with 'Free Logo Design'Learn how to get a logo made quickly that will look great on your website, artwork, and merchandise with a free logo making app.Create Teaser VideoMaster Adobe Spark in 60 mins to create animated social post, so you can create eye-catching videos to build hype for your new record label.Build A Website in 60 minsBuild a website as an online home base for your record label so you can sell music and merchandise directly to fans as you grow.SocialsIn this lesson, we sign up to each of the social media platforms and learn tips & tricks to create names that haven't already been taken across each channel.Week 4: DistributionGet DistributionFind a music distributor that will work with you, so you're confident your fans can listen to your music on all their favourite platforms.Email Marketing SystemCreate personal and professional emails using the pre-made email templates, saving hours of time so you can focus on getting your press release to blogs and publications to be published.Email Marketing Account System SetupWe will go through the steps to set up and account with Send in Blue, import a contact list and create your first email template.Create Email Marketing SequenceWe will go through the steps to set up an email sequence automation for your record label signups with Send in Blue.Create Sign-up Form for the WebsiteIn this lesson, we will go through the steps to create a signup form and embed this on a website with Send in Blue.Week 5: Releases and MarketingMusic Release StrategyDownload release schedule templates, so you're organised and can ensure you have a stress-free music release.Create Music Release ScheduleWe will look at how to create your release schedule with a simple Google calendar and the Release Schedule Checklist.Music Marketing AssetsWe look at the different types of assets you can create to ensure your music will be promoted across blogs, social media and to your fans.Within each section there are handy videos explaining each step, along with exclusive downloadable resources such as templates, checklists and worksheets.