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所在平台: Udemy |
课程主页: https://www.udemy.com/course/5-kpis-for-small-businesses/
课程评论：没有评论
**课程名称：** 小企业五大关键绩效指标 (KPIs) **课程概述：** 本课程旨在帮助小企业识别并运用五大关键绩效指标 (KPIs)，以有效管理业务表现、优化决策并实现持续改进。鉴于小企业资源有限，无法顾及过多的衡量标准，本课程精选了即使在不同情况下也同样适用的五项核心KPIs。 **核心内容：** 课程将详细介绍以下五项小企业必备的KPIs： 1. **销售收入 (Sales Income):** 衡量企业的整体销售业绩。 2. **贡献 (Contribution):** 分析产品或服务的盈利能力，即销售收入减去变动成本。 3. **可用现金流 (Available Cashflow):** 关注企业实际可支配的现金，是企业生存和发展的关键。 4. **服务客户时间 (Time to Serve Customers):** 评估运营效率，衡量为客户提供服务或产品所需的时间。 5. **客户反馈 (Customer Feedback):** 收集客户意见，了解客户满意度并为改进提供方向。 **学习目标：** * 深入理解这五项KPIs的含义、计算方法及重要性。 * 学习如何运用这些KPIs来衡量业务成功，并识别潜在的改进领域。 * 了解部分针对特定行业或领域的附加绩效指标。 **适用人群：** * 正在经营小企业的人士。 * 计划创办新企业的人士。 本课程将为小企业提供一个坚实的起点，帮助您更有效地管理和提升业务绩效。
There are a great many performance indicators available for organisations but small businesses don't have the time or resources to monitor a long list of measures. The aim of this course is to present five KPIs which, I believe, will work in all circumstances and can be used by a small business to to effectively manage their performance and make decisions that will help them improve. I am not saying that five KPIs is all you need. Rather this is a starter set of five measures that give strong coverage of the core financial and operational elements of business success. Depending on your organisation's industry or sector there may be additional measures that are also useful, and I cover many of those in this course as well.The purpose of this course is to explain my five recommended KPIs for small business in detail, with examples, and to show how they can be used to measure success and identify areas for improvement.The five KPIs for small businesses are a good place to start. The performance measures I recommend are:1) Sales Income2) Contribution3) Available Cashflow4) Time to Serve Customers5) Customer FeedbackIn this course I will explain how to use them effectively, and also identify some additional performance indicators that will help in specific areas of business.If you are involved in running a small business, or are planning a start-up, these five KPIs are a good place to start. I hope that you find them beneficial.
