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所在平台: Udemy |
课程主页: https://www.udemy.com/course/4-strategies-for-product-and-service-management/
课程评论：没有评论
**课程名称：** 产品与服务管理 **课程概述：** 本课程深入探讨产品与服务管理的全过程，涵盖从概念构思、设计、开发、上市，到成长、成熟和衰退等产品生命周期的各个阶段。课程将重点关注运营管理在产品管理中的关键作用，并通过整合运营、市场营销和销售职能，详解如何为客户提供优质的产品和服务。 **学习目标：** 完成本课程后，您将能够： * 将产品生命周期的不同阶段与相应的管理行动相匹配。 * 掌握新产品开发流程的各个阶段及其先后顺序。 * 识别并匹配新产品开发的最佳实践及其具体描述。 * 运用现有产品和服务管理策略，并结合实际案例进行说明。 **课程内容亮点：** * **产品生命周期管理：** 详细解析产品生命周期的各个阶段，并提供相应的管理策略。 * **新产品开发：** 介绍新产品开发的标准流程和当前行业内的最佳实践。 * **运营管理视角：** 从运营管理角度出发，理解产品管理在服务和制造型组织中的重要性。 * **策略应用：** 通过案例分析，学习如何管理现有及成熟的产品和服务。 **目标学员：** 本课程适合所有在运营管理或其他职能领域工作，希望全面理解服务或制造型组织中运营职能的从业者。 **课程形式：** 课程包含2小时视频课程、书面材料、测验、实例分析以及一个小型课程项目。 **立即注册，或通过课程预览决定是否参加。期待在课程中与您相见！**
Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities.These activities encompass the entire range of product life cycle - from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages. After completing this course, you will be able to:match phases of the product life cycle to actions that should be taken at each phase,sequence the stages of the new product development process,match current best practices in new product development with their description, andand match strategies used to manage existing and mature products and services with examples of the ways they are used.Operations aspects of product management are vital to the success of new and existing products and services. Every organization conducts product management activities, whether knowingly or unknowingly, that integrate operations, marketing, and sales functions to deliver desired products and services to customers.This course provides a broad overview of the product and service management functions from an operations management perspective. More specifically, it walks you through the phases of product life-cycle and stages of new product development. This course also introduces some examples of strategies for managing existing and mature products and services.The target of this course is anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization.You will have 2 hours of video lessons, and written documents, quizzes, examples and exercises, but also a small course project. (HARVEL-DDDDK)Now, go ahead, and register. Or, if you want, try a few minutes of course preview and decide after. See you inside the course!
