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所在平台: Udemy |
课程主页: https://www.udemy.com/course/4-phases-of-product-management/
课程评论：没有评论
**课程名称：** 4 'D' Phases of Product Management（产品管理的4个D阶段） **课程简介：** 本课程深入探讨了在技术飞速发展的数字时代，产品管理团队如何应对市场需求，打造成功的数字产品。课程将产品管理的整个生命周期归纳为四个关键阶段：**发现（Discovery）、设计（Design）、开发（Development）和交付（Delivery）**。 在**发现**阶段，产品团队将通过各种信息收集技术（elicitation techniques）深入了解目标市场的挑战，并以此为基础，确立产品的需求，制定战略路线图，列出产品功能及衡量成功的指标。 在**设计**阶段，产品团队将与设计团队紧密合作，创造产品原型。通过原型进行可用性测试（usability testing），以验证解决方案是否真正满足市场需求。 在**开发**阶段，产品团队将对优先级高的待办事项（backlog）进行排序，并与技术团队协作，实现已确立的需求。 在**交付**阶段，产品将经过开发和测试后，通过各种数字渠道以及营销和销售策略推向市场。课程还将介绍如何利用分析工具和客户支持来持续监控产品表现。 本课程内容易于理解，并通过一个附加的案例研究，将所学概念应用于实践，帮助学习者全面掌握产品管理的四大核心阶段。
With the advent of the technological era, digital applications are released exponentially. The primary purpose of these applications is to address the problems of a target market. The product management team interacts with this market to understand its challenges and ensures that the right product is built to serve its users. Through various elicitation techniques, this product team establishes requirements for the solution to solve the market's demands and to generate a strategic roadmap with a list of features and success metrics. Afterwards, the product team works with a design team to create a prototype. During the usability testing of this prototype, the product team will better understand whether their solution addresses the market's needs. The next steps are to prioritize the backlog and implement the requirements with the technical team. Once developed and tested, the product is delivered to the market through various digital channels and other marketing/sales tactics. Analytical tools and customer support are utilized to monitor the performance of the product.These activities can be grouped into 4 major phases of product management: Discovery, Design, Development, and Delivery. These 4 product phases will be explored in this easy-to-follow course with insightful content and a bonus case study where the course concept is applied to a case study.
