360 Business Transformation

所在平台: Udemy

课程主页: https://www.udemy.com/course/360-business-transformation/

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课程简介

课程名称:360商业转型 课程概述:“智能销售”是本课程的主题。您将体验到的最佳实践经过精心设计,基于我超过10万小时的生活和工作经验。 关于我:我最初是专注于原子能的研究员,之后在一些全球蓝筹公司的C位办公室取得了成功,最终成为了一名企业家。能够与您分享我的故事,我感到无比荣幸。这段旅程横跨35年和20个国家,涵盖了花旗银行、荷兰皇家壳牌、百事可乐、雅士利及渣打银行等跨国公司,以及亚太地区一些声誉卓著的家族企业。内容包括从初创到扩张再到转型的完整商业周期,涉及与能源部长的复杂讨论以及与非政府组织的敏感谈判。 课程内容:想象一下,这像是一部冒险电影,包含七个刺激且有趣的模块。简要介绍将设定节奏,描述动态思维的概念,开场提问:“您能通过问三个问题来翻倍销售吗?” 模块2将通过愿景和行动的动态、导航仪表盘及三步情境实施策略,激发出前进的动力。 在模块3到5中,我将教授定制的专有2-P商业模型,重点关注人员画像和产品细分,以回答诸如我们应改善新产品还是推出新产品;优秀销售人员的属性和理想客户的特征;公司的规模调整模型;您对产品组合了解有多少,它们在创造还是破坏公司的价值等相关且发人深省的问题。这是我多年来开发和完善的强大模型,只要按照流程进行,肯定会成功。 模块6将揭示价值矩阵映射,将关键学习内容固化为关于我们的产品、客户和销售团队的开阔视角。 最后,我将通过一些全球案例研究展示动态思维的力量和应用。 课程收益:首先,您将获得360度的领导经验和商业实践转型的秘诀。您将学习数据挖掘的分析技术,以及有效沟通和解码隐藏信息的洞察力;信息就是力量,而对信息的知识则是超级力量。此外,您将独家获得经过验证的模板,以便于设计您的转型。放松身心,准备好与我一起开始这段激动人心而丰富多彩的旅程吧。

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课程详情

The theme is "Smart Selling"The best practices you are about to experience in this course have been intentionally designed to be practical and based on over 100,000 hours of my life and work experience.About MeI started as a researcher specializing in atomic energy and earned the stripes to the C-level corner offices of some blue chip global companies, eventually become an entrepreneur. It is my honor to share my story with you.This journey is an exciting one spanning over 35 years and 20 countries. It covers multinationals such as Citi Bank, Royal Dutch Shell, PepsiCo, Yum Brand and Standard Chartered PLC, as well as reputable and well-established family conglomerates in the Asia Pacific region. It covers the full business cycle from start-up to scale-up and turn-around. Finally it involves complex discussions with Energy Ministers to sensitive negotiations with NGOs.Course ContentPicture yourself watching an adventurous movie wrapped under 7 exciting and fun modules.A brief introduction will set the pace by describing the concept of Dynamic Thinking with a teaser, " Can you double your sales by asking 3 questions ?"Module 2 will power up the journey with energy blocks such as the dynamics of vision and action; a dashboard for navigation and the implementation strategy with a 3 step scenarios.I will teach a tailored and proprietary 2-P business model with focus on People profiling and Product segmentation in module 3 to 5, to address relevant and thought provoking questions: should we improve new product or launch new product; what are the attributes of a great salesperson and the characteristics of a preferred customer; the right-sizing model for a company; how much do you know about your product portfolio, are they creating or destroying your company values. This is a powerful model I have developed and refined over the years and one which will surely be successful if the process is followed accordingly.Module 6 will unveil the Value Matrix Mapping to crystallize the key learnings into eye opening perspectives about our products, our customers and our salesforce.Finally I will walk you through a few case studies around the world to demonstrate the power and applications of Dynamic Thinking.Benefits of this CourseFirst and foremost, you will gain the 360 leadership experience and have a secret formula to transform your business practices.You will learn the analytic techniques for data mining as well as the insights on effective communications and decoding hidden messages; information is power, knowledge about information is super power.In addition, you will have the exclusive access to the tried and tested templates to facilitate design of your transformation.Sit back, relax and get ready to start this exciting and colorful journey with me.

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