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所在平台: Udemy |
课程主页: https://www.udemy.com/course/30-copywriting-secrets-from-the-best-ad-campaign-of-all-time/
课程评论：没有评论
课程名称：30个来自史上最佳广告活动的文案秘诀 课程概述： 本课程将教您如何撰写能够吸引注意力并促使潜在客户购买的文案。课程旨在为任何希望快速掌握撰写优秀文案技巧的人提供捷径。学完课程后，您将能够写出引人注目、易于阅读并能取得实际效果的文案。 我们将深入研究历史上最成功的广告活动之一——20世纪60年代和70年代的**大众 (Volkswagen)** 报纸广告。这个广告活动将一个平淡、丑陋、鲜为人知的品牌打造成了历史上最受瞩目、最受欢迎的产品之一。 课程将展示数十则该广告活动的案例，每一则都是关于如何撰写巧妙、有力、幽默且惊艳的文案的教学。您将学习如何构建成功的广告，内容涵盖： * **标题 (Headlines)** * **视觉元素 (Visuals)** * **开篇语 (Opening lines)** * **正文 (Body copy)** * **销售陈述的格式 (Format of a sales pitch)** * **客户评价 (Testimonials)** * **产品特点与优势 (Features and benefits)** * **读者互动 (Reader engagement)** * **幽默与讽刺 (Humour, irony)** * **原创性的关键 (Keys to being original)** * **结尾 (Endings)** * 以及更多！ 本课程特别适合两类人群：希望提升专业技能的**资深文案撰写者**，以及希望学习**切实有效**的文案写作方法的**新兴文案工作者**。课程不包含任何理论，而是提供数十个行之有效的文案范例，并详细解释其为何有效。 通过学习，您有机会让自己的文案在未来也能被人们津津乐道。
In this course, you'll learn how to write copy that grabs attention and motivates prospects to buy. I designed this course for anyone who wants a shortcut to learning how to write great copy. By the end of this course, you'll be able to write copy that gets noticed, gets read and gets results. You and I will examine the most successful advertising campaign in history. I'm talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. I'm going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy. You'll see how a successful ad is built. We'll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humour, irony, keys to being original, endings, and plenty more.I designed this course for two people: copywriters who want to improve their craft, and aspiring copywriters who want to learn what actually works in copywriting. This course contains no theory-just dozens of examples of copy that works, and a detailed explanation of why it works. To get a good idea of what we'll cover, preview some of the lessons below. Then take this course. Forty years from now, people might be talking about your copy. Hey, you never know.
