App Growth Marketing 2023: UGC+TikTok+AppStore+Email

所在平台: Udemy

课程主页: https://www.udemy.com/course/2024-app-marketing-secret-playbook/

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Coursera 课程总结:App 增长营销 2023:UGC+TikTok+App Store+邮件 本课程由拥有 2000 万至 1 亿融资经验的资深营销专家 Arash 讲授,他将分享行之有效的应用增长营销策略,帮助您快速获取并留住更多客户。这是您在 2023 年及以后所有营销工作的必备指南。 课程重点: * **精准定位客户:** 了解您的真实客户是谁,以及他们真正想要什么。 * **低成本获客:** 找到最经济实惠的渠道接触您的目标客户。 * **高效广告投放:** 学习哪些广告类型能有效转化流量为安装。 * **用户留存与忠诚度:** 掌握如何留住用户,并将他们转化为忠实客户。 课程理念: * 并非所有应用都能病毒式传播,这没关系。 * 通过明智的支出将收入最大化,即可实现应用的无限增长。 讲师背景: Arash 是一位增长加速器,曾与 Lunchclub、Citizen 和 TruPlay 等知名消费类应用合作。他为风险投资公司提供咨询,传授最新的增长营销方法,这些方法源于他在前沿消费市场一线业务中的辛勤工作。

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After years of marketing apps with 20M to 100M in funding, I've done it all. And I'm here to share with you exactly what strategies work and how to implement them quickly so you can get more customers. This is the only course you'll need to align all your marketing efforts through 2023 and beyond. It's easy to get installs. But customers? Customers that stick around? That's something else entirely.In this course, you'll learn the secrets that I used to answer every tough question marketing has to answer:Who is your actual customer and what do they really want?Where can you find them at the lowest price?What kind of ads actually convert traffic into installs?How do you keep your users and turn them into loyal customer?Most apps won't go viral, and that's ok.If you know how to spend money to get more in revenue, you can grow your app as large as you want.Arash is a Growth Accelerator that has worked with some of the most iconic consumer apps such as Lunchclub, Citizen, and TruPlay. He coaches venture firms on how to grow using the latest growth marketing methods born from hard work on the frontlines of real businesses at the cutting edge of consumer marketing.

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