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所在平台: Udemy |
课程主页: https://www.udemy.com/course/2021-complete-guide-to-crisis-communication/
课程评论：没有评论
课程名称：《2025危机沟通完全指南》 课程概述：每个企业或组织都有可能面临危机。危机沟通是减少企业公共形象受损的重要工具。有效的危机管理离不开高质量的沟通。在危机期间及之后以正确的方式进行沟通，能够决定事件的整体结果及其对公司的影响。本课程将向您传授一系列必需的策略和技巧，帮助您与媒体进行危机沟通，这些策略和技巧来自全球顶尖组织，包括花旗集团、德意志银行、汇丰银行和黑岩集团。 学习本课程后，您将能够： - 明确危机的定义，理解危机管理与危机沟通之间的区别； - 识别日常发生的常见危机事件； - 识别需要危机沟通团队进行媒体报道解决的各种干扰程度； - 理解现代危机沟通框架、工具、策略及生存工具包，这些都是全球顶尖组织用来保持声誉不受损的； - 将所学知识应用于现实场景中。 本课程没有先决条件（对经济/金融/银行行业有一定了解将有助于通过课程，但并非必需），因为它会从基础概念开始全面覆盖危机管理和危机沟通管理。您只需一台计算机和稳定的互联网连接，准备好笔记本和笔以记录课程中的关键概念。课程结束时将进行最终评估，以测试您对这些关键概念的理解。
Every business or organization can be susceptible to a crisis. Crisis Communication is a vital tool in minimizing damage to a company's public image. Effective crisis management cannot occur without quality communication. Being able to communicate in the right way during and after a crisis can determine the overall outcome of the situation and the impact on your company.This course will deliver to you all the necessary strategies and tactics in communicating about crisis with the media, using by elite organizations around the world including: Citigroup, Deutsche Bank, HSBC, BlackRockBy learning this course, you will be able to: - State what crisis is, Define what crisis management is, Differentiate between crisis management and crisis communication- Identify Common Types of crisis events happening around the world on daily basis - Identify Levels of disruption in real world that require the crisis communication team to resolve on media coverage.- Understand the modern crisis communication framework, tools, tactics and survival kit using by elite organizations around the world to keep their reputation remain intact. - Apply those knowledge into real-world scenario.There are no prerequisites for this course (Some knowledge in economics/finance/banking industry will be helpful but not necessary to pass this course) since it will cover all the basic notions of crisis management and crisis communication management from Scratch. You just need a computer and strong internet connection and a note and pen to write down key concepts in the course. There will be a final assessment at the end of the course to assess your understanding about those key concepts also.
