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所在平台: Udemy |
课程主页: https://www.udemy.com/course/15-steps-to-improve-your-visual-identity/
课程评论：没有评论
课程名称：初学者品牌塑造 课程概述：本课程旨在帮助您的公司建立一致的视觉形象，以便能够✅给客户留下深刻印象，✅使您在竞争对手中脱颖而出，并且✅确保您的品牌被识别和铭记。课程分为三个部分： 第一部分将回答“我们为什么需要视觉身份？”的问题。将阐明品牌身份、视觉身份或定位等基本概念，讨论视觉身份的不同元素，并研究构成良好视觉身份的特征。 第二部分将着重于实践，邀请您采取15个步骤来改善您企业的视觉身份。我们将讨论标志、色彩调色板、图像风格、模板创建、社交媒体的视觉品牌等诸多内容。每节课后都会有小练习，帮助您通过实践吸收知识。 第三部分将展示一些视觉身份的优秀实践，辅以真实案例研究。我将选取四家公司，分析它们在视觉品牌方面的成功之道，持续约10分钟，强调值得借鉴的好做法。 希望您能享受这门课程，并通过所学的知识帮助您的组织获得成功！
This course can help your company build a consistent visual identity that will: ✅ impress your customers, ✅ make you stand out from your competitors and ✅ make sure your brand is recognized and remembered. The course is divided into 3 sections. The first section will answer the question: "Why do we need a visual identity?" It will clarify basic concepts like brand identity, Visual identity or positioning, we will go over the different elements of a visual identity and also study what are the characteristics that make a good Visual identity. Section 2 is about getting things done and we will invite you to take the 15 steps to improve your business's visual identity. We will talk about logos, color palettes, imagery styles, creating templates, visual branding for social media and much more. Each lesson will be followed by a little exercise that I have put together in order to help you assimilate the knowledge by doing. In section 3 I will show some good practices in terms of visual identity with real life case studies. I have selected 4 companies that I think are doing a great job with their visual branding and I will spend about 10 minutes reviewing each of them, highlighting the good practices for you to take example. I hope you'll enjoy this course and that this knowledge will help you achieve success with your organization!
