The Bootstrapper's Guide to the Mobile Web

开始时间: 04/22/2022 持续时间: 未知

所在平台: openlearning

课程类别: 其他类别

大学或机构: openlearning

课程主页: https://www.openlearning.com/deltinau/courses/mobileweb

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课程详情

About the Course

This class is based on the book, The Bootstrapper's Guide to the Mobile Web; and hosted by the book's author, Deltina Hay.

Topics covered include:

What is the Mobile Web
Why you need a Mobile Website
Mobile Website Solutions
Mobile Website Issues
An Introduction to Mobile Apps
Mobile App Solutions
Mobile App Issues
Other Mobile Marketing Tactics

The Bootstrapper's Guide to the Mobile Web - published by Quill Driver Books - can be found wherever print books or e-books are sold and at http://TheBootstrappersGuide.com.

Course Goals and Objectives

By the end of this course you will have a good understanding of the main topics of mobile marketing.
This course will help you plan the best mobile website solution for your business.
By the end of this course you will understand the issues that should be addressed when planning a mobile website.
This course will help you decide whether you need a mobile app, and help you find the right mobile app solution.
This course introduces you to mobile marketing tactics you can use to promote any product or business.

Audience

Business owners, entrepreneurs, solopreneurs
Marketing and PR professionals
Web designers and developers
Social media strategists
Inbound and Internet marketing specialists

About Deltina Hay

Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapper's Guide to the Mobile Web, and The Bootstrapper's Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.

Ms. Hay developed and teaches the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide.

Founder of Social Media Power and Plumb Web Solutions, Ms. Hay is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the Independent Book Publisher's Association .

Ms. Hay has been programming or developing for the Web for over 25 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.

Ms. Hay is a lifetime learner who loves to share her diverse knowledge.

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课程简介

The mobile web is here. Right now! Learn how to market your business on the mobile web. Stay ahead of your competitors!