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This practical course introduces you to fundamental aspects of the strategic innovation process. It addresses the challenges of developing ideas and evaluating them for commercial feasibility, presenting a business case, product design/development and commercialization. It covers basic management practices and critical success factors required to excel in successful innovation, such as corporate governance and social responsibility, time-based management and corporate agility. This course also assists in preparing you for the New Product Development Professional Certification offered by the Product Development and Management Association (PDMA).

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