开始时间: 04/22/2022 持续时间: 6 weeks
所在平台: CourseraArchive 课程类别: 商业与管理学 大学或机构: École Centrale Paris(巴黎中央理工学院) 授课老师: Luc de Brabandere |
课程主页: https://www.coursera.org/course/businessandphilo
课程评论:没有评论
The
business world is at first sight a world of numbers. Accounting,
algorithms, processes, quarterly figures, market shares, stock
options, currency exchange rates etc. In all those areas, strong
management tools exist and allow leaders to track their
activities, improve their strategy, and overall run their company.
But
another part the business world, equally important, has no numbers
available. Corporate image, stress, creativity, team spirit,
assertiveness, "black swans", aesthetics etc.
And
a lack of rigor suddenly occurs with the excuse : "Since I
can't measure, I can't manage... " This
is a mistake. The success of a business depends on its capacity to
make a difference regarding competition. And today's differences
in the eyes of a customer are probably built more on perception
than on reality.
To
help leaders to be rigorous even without figures, great
philosophers have lots of ideas. Managers are invited to
rediscover the art of thinking. They should understand the role of
mental models, realize the importance of cognitive bias, agree on
clear definitions and efficient criteria etc. When
one says, for example, "We should think creatively about the
future of the company," our minds immediately focus on the word
"company," which is part of the daily life. But it is
important to split the sentence into 4 pieces and to pay some
attention to three other key words namely "think",
"creatively" and "future". They all must be
considered as separated topics. Creativity
demands the ability to unshackle ourselves from conventional ways
of thinking, to "think outside the box". But we need to
go a step further. Once outside the box, we need to construct a
new box or boxes (that is, new intellectual frameworks or models)
to help us structure our thinking. Only once we have done so can
we generate truly game-changing ideas.
In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking.