Marketing Mobile Apps for Top Visibility and Lasting Success

开始时间: 04/22/2022 持续时间: 未知

所在平台: openlearning

课程类别: 其他类别

大学或机构: openlearning

课程主页: https://www.openlearning.com/deltinau/courses/MobileApps

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About the Course

This course focuses on early and ongoing marketing efforts that will increase your app's exposure to your target audience, get reviews and media attention, and establish a mobile app marketing plan for long-term success.

Using organic, holistic, and time-honored marketing methods, you will learn to:

  • Get early and ongoing exposure for your app from the media, reviewers, and bloggers.
  • Optimize your app assets for good placement in the app stores and beyond.
  • Create buzz around your app and draw attention from the people who matter.
  • Reach your ideal target audience by seeking them out and marketing directly to them.
  • Establish a significant audience through social media and word-of-mouth marketing.
  • Build an advocate base of supporters to champion your app within their networks.
  • Maintain the marketing momentum necessary to keep your app successful for the rest of its natural life.

Deltina Hay has been a publisher for nearly 10 years and is the author of three books on social media, the mobile web, and search optimization. She is also a web developer and programmer who has developed mobile apps of her own.

Drawing on her experience as a book publisher and marketer, Deltina has taken the best tactics for marketing and optimizing mobile apps and melded them with time-honored book marketing strategies to create a mobile app marketing strategy that will leave your competitors in the dust!

Do you know why nearly half of iOS apps are never downloaded? And that a quarter of downloaded apps are only used once?

Answer: Lack of Effective App Marketing!

I am sure that the last thing you want is to build an app that no one will see, few will use, and will not make you any money. Therefore, learning how to market your app is absolutely critical for your success. And the great thing is, I can show you, step-by-step, how to get your app marketing right the first time.

Your pre-launch marketing phase should start months before you launch your app. So, learn from someone who knows, take this course and start your marketing now to get a jump on your competitors.

So, how will my ‘Marketing Mobile Apps for Top Visibility’ course, help your success?

  • You will get fast, easy-to-use app marketing strategies and systems
  • You will learn how to target and massively increase your app's exposure to your target audience
  • I will show you how to improve and boost your app store rankings
  • I will teach you how to quickly set up a mobile app marketing plan for your long-term success
  • You will learn how to get valuable exposure for your app from the media, reviewers, and bloggers
  • You will learn how to optimize your app assets for best placement in the app store

PLUS

  • I will show you how to create buzz around your app and draw attention from the people who matter
  • You will learn the insider secrets of how to use the power of social media and word-of-mouth marketing to significantly increase your audience
  • I will show you how to build an advocate base of supporters, who will champion your app within their networks
  • I will teach you how to build a system to maintain your app’s marketing momentum for the rest of its natural life

And You Will Get:

Examples, Templates, and Worksheets including: Sample media kits, press releases, sell sheets, and Tons of Other Great Resources

Take This Course Today and Start Boosting Your App’s Success Right Now.

Objectives

  • Learn how to market your mobile apps for lasting success
  • This course will help you create a media kit you will be proud to present to the media
  • Learn how to approach the media and reviewers
  • You will learn how to write effective press releases in proper form
  • Learn how to write good query letters that won't end up in a reviews trash
  • This course helps you establish short term and long term marketing plans
  • Learn how to leverage social media to create advocates for your mobile app

Audience

  • Mobile app developers
  • Mobile app development companies
  • Marketing and PR professionals

About Deltina Hay

Deltina Hay is the author of The Social Media Survival GuideThe Bootstrapper's Guide to the Mobile Web, and The Bootstrapper's Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.

Ms. Hay developed and teaches the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide.

Founder of Social Media Power and Plumb Web Solutions, Ms. Hay is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the Independent Book Publisher's Association .

Ms. Hay has been programming or developing for the Web for over 25 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.

Ms. Hay is a lifetime learner who loves to share her diverse knowledge.

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Learn tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website.

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