Leveraging YouTube to Drive Sales and Traffic

开始时间: 04/22/2022 持续时间: 未知

所在平台: openlearning

课程类别: 其他类别

大学或机构: openlearning

课程主页: https://www.openlearning.com/deltinau/courses/youtube


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About the Course

This course was updated on June, 2013 to include recent changes to the YouTube channel layout!

Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people only use a fraction of the marketing potential which is freely available on YouTube.

And YouTube visitors tend to convert more often, and click deeper into websites, than visitors from other social sites. Are you taking full advantage of this motivated audience?

YouTube has always been my most successful social media platform for generating leads and sales. And I am excited to share my tactics with you!

So, how can my "Leveraging YouTube" course help you tap into the marketing power of YouTube?

  • I will show you how to optimize your YouTube channel to drive more traffic to your website
  • You will learn to generate more subscriptions, sales, and leads from within your YouTube videos
  • I will let you in on little-known tactics that can result in hundreds of conversions You will get tips and tactics for optimizing your YouTube videos for top exposure
  • I will teach you how to become a YouTube partner and link directly to your website from your videos
  • You will learn how to leverage other social media platforms to promote your videos


  • You get the scoop on the most current changes to the YouTube platform
  • You will learn through hands-on, real-world demonstrations

Start the “Leveraging YouTube” course and start turning your video views into conversions today!

Student Feedback

"What an opportunity I have been missing. Deltina makes a very persuasive argument for using YouTube as a marketing tool." --Len Smith

"Wow...I just learned a great deal. Very good course. Inside and out. Now I have more ideas on YouTube." --Thomas Grant

"Thank you Deltina for this new great course for YouTube. Everything is so up to date and about the latest YouTube layout." --Michael Mitov

Click the ‘Take This Course’ button to Get Started.


The goal of this course is to show you how to use YouTube to make sales and drive traffic to your website.

  • You will learn how to create a customized and optimized YouTube channel.
  • You will learn how to use interactive YouTube features to promote your endeavors.
  • You will learn tactics and strategies that will turn more of your YouTube views into qualified leads.
  • You will learn tactics for getting more YouTube views and subscriptions.


This course is intended for business owners and marketers who are serious about leveraging YouTube to generating leads; sell more products and services; or establish themselves as thought leaders.

This course is designed for any level of experience. No special skills or prerequisites are necessary.

About Deltina Hay

Deltina Hay is the author of The Social Media Survival GuideThe Bootstrapper's Guide to the Mobile Web, and The Bootstrapper's Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.

Ms. Hay developed and teaches the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide.

Founder of Social Media Power and Plumb Web Solutions, Ms. Hay is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the Independent Book Publisher's Association .

Ms. Hay has been programming or developing for the Web for over 25 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.

Ms. Hay is a lifetime learner who loves to share her diverse knowledge.



Learn tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website.