An Introduction to Marketing (CourseraArchive) 0 个评论 关注

开始时间: 04/22/2022 持续时间: 9 weeks

主页: https://www.coursera.org/course/marketing

简介: This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

Introduction to Marketing (CourseraArchive) 0 个评论 关注

开始时间: 04/22/2022 持续时间: 4 weeks

主页: https://www.coursera.org/course/whartonmarketing

简介: Learn the fundamentals of marketing by getting to the root of customer decision-making. Key topics include branding strategies (e.g., brand positioning, brand communications), customer-centric marketing strategy, and new market entry (e.g., channel strategy, marketing planning). After successfully completing this course, you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.