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Maintaining a competitive advantage takes more than great timing or a single solution. Sustainable advantage requires a well-designed and well-executed strategy. This course was created to give you the tools and frameworks you need to develop and execute a successful strategy.

You’ll learn how to evaluate your own strategy, as well as how to locate sources of potential competitive advantage from internal, external, and dynamic perspectives. You’ll also learn how to enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage, understand the general drivers that create and sustain competitive advantage, and coordinate strategy across multiple lines of business.

By the end of this course, you’ll be able to redesign your current strategy and develop plans for effective implementation to give your firm a competitive advantage

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