开始时间: 04/22/2022 持续时间: 5-7 weeks
所在平台: EdxArchive 课程类别: 其他类别 大学或机构: UBCx 授课老师: Paul Cubbon Darren Dahl |
课程主页: https://www.edx.org/archive/introduction-marketing-ubcx-busmktg1x
课程评论:没有评论
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.
This course is for anyone interested in marketing.
Learn the fundamentals to marketing, including strategies and tools used across industries.