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UX Research at Scale: Analytics and Online Experiments

所在平台: EdxArchive

课程类别: 其他类别

大学或机构: MichiganX

授课老师： Mark W. Newman

课程主页: https://www.edx.org/archive/ux-research-scale-analytics-online-michiganx-uxr6

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课程简介

Learn how to conduct and analyze UX research at scale using online tools such as A/B testing and web analytics.

课程大纲

  • Learn how web analytics works and how to analyze analytics data
  • Understand how to develop A-B tests, before/after, and multivariate experiments
  • Learn how to set up and analyze remote unmoderated testing studies
  • Analyze and report on large scale user experience studies

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课程详情

In this UX course, learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them.

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