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Public Library Marketing and Public Relations

所在平台: EdxArchive

课程类别: 其他类别

大学或机构: MichiganX

授课老师： Kristin Fontichiaro

课程主页: https://www.edx.org/archive/public-library-marketing-public-michiganx-publib608x

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课程简介

Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

课程大纲

  • Difference between marketing, branding, and public relations (PR)
  • How to develop DIY marketing solutions as well as work with professional designers
  • Media outreach and PR strategies

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课程详情

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

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