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Startup Success: How to Launch a Technology Company in 6 Steps

所在平台: EdxArchive

课程类别: 其他类别

大学或机构: MIT Professional Education

授课老师： Saman P. Amarasinghe Stelios Sidiroglou-Douskos Charles E. Leiserson Andy Palmer Michael Stonebraker Daniela Rus

课程主页: https://www.edx.org/archive/startup-success-how-launch-technology-mit-professional-education-startx

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课程简介

Serial Entepreneurs Michael Stonebraker and Andy Palmer share their years of start-up experience in six (not so) easy steps.

课程大纲

  • Assess product ideas for rapid development and commercialization.
  • Understand the start-up team, develop partnerships, and produce a prototype.  
  • Prepare and evaluate strategies to identify and court the vital first few customers.  
  • Anticipate organizational challenges to motivating and leading the start-up team.
  • Develop key steps toward making a pitch and negotiating a deal with Venture Capitalists or Seed Investors

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课程详情

This course discusses the lessons learned by Michael Stonebraker and Andy Palmer during their start-up endeavors over a 30-year period. The lessons are distilled into six steps that any entrepreneur can follow to get a company going. 

Topics include the generation and assessment of ideas, the challenges of building a prototype, the recruitment of a talented team, the closing of the first financing round, and pursuing growth with the right business leadership.

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