Culture of Services: New Perspective on Customer Relations

所在平台: EdxArchive

课程类别: 其他类别

大学或机构: kyotoux

授课老师: Nao Sato Yutaka Yamauchi

课程主页: https://www.edx.org/archive/culture-services-new-perspective-kyotoux-002x

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课程简介

Learn how to analyze and understand the difficult dynamics of customer service. 

课程大纲

  • Basic understanding of the culture of customer service
  • Basics of customer service research
  • How to critique and design services
  • How to analyze customer interactions 

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课程详情

Customer service is a complex phenomenon where people engage in an extended interaction to co-create value. This course focuses on social and cultural aspects of services.

In this business and management course, you will learn how to analyze customer interactions, using video data taken in actual services. Through discussions of a variety of services such as sushi bars, restaurants, hotels and apparel, you will explore the nuanced and paradoxical nature of customer relations and discuss how to design services from cultural perspective. 

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