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In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie  business strategy.

This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO). 

This course aims to equip you with a good understanding of:

• What managing a firm strategically implies?
  • How one analyzes the industry in which a firm competes?
  • How does a firm create competitive advantage?
  • How does a firm sustain its competitive advantage?

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