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所在平台: EdxArchive 课程类别: 其他类别 大学或机构: IIMBx 授课老师： Ashis Mishra |
课程主页: https://www.edx.org/archive/introduction-marketing-essentials-iimbx-mk101x
课程评论：没有评论
Identify, understand and learn the basics of marketing management theories with real-world business scenarios.
This business and management course will bridge the gap between information and real world experience.
Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.
In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.
