International Hospitality Luxury Management

所在平台: EdxArchive 课程类别: 其他类别 大学或机构: HKPolyUx 授课老师： Hanqin Qiu

课程主页: https://www.edx.org/archive/international-hospitality-luxury-hkpolyux-htm-541x-0

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课程简介

Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry

课程大纲

• Evaluate and discuss the essence of luxury brand management. Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be conducted on a daily basis
• Analyze and critic the specificities of luxury goods marketing, the long term trends in the luxury industry and the changing shape and definition of the luxury sector
• Analyze and evaluate luxury brand management research journals
• Identify luxury brand and experience problems within the hotel and tourism context, and apply research skills and techniques to solve these problems
• Analyze and appraise related numerical and graphical data regarding managing luxury brand and experience, and develop solutions for industry practitioners

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