Introduction to Marketing: Tools to Set Enterprises Apart

开始时间: 04/22/2022 持续时间: 6 weeks

所在平台: EdxArchive 课程类别: 其他类别 大学或机构: EdinburghX 授课老师： Malcolm Kirkup

课程主页: https://www.edx.org/archive/introduction-marketing-tools-set-edinburghx-mktg101x

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课程详情

Want to learn how successful businesses use marketing to increase revenue, share and profitability? 

In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns.

This business and management course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage for an enterprise. In an exciting age where innovation and new business models are required to stay ahead of competitors, we explore how new players in a market can achieve impact through marketing, providing you with unique insight to even apply within your own business venture.

Learn how to build a compelling value proposition, establish presence in a market, and compete effectively against rivals.  Learn how marketers use segmentation, targeting, positioning, branding, design, pricing, channels and integrated marketing communications to win against competitors, attract customers and build brand loyalty.

No previous knowledge of marketing is needed. All you need is an open-mind and the ability to think creatively.

课程大纲

• How marketing creates value
• How marketing can influence perceptions, purchasing and loyalty.
• How segmentation, targeting and positioning can lead to more effective and profitable marketing.
• How successful brands are developed and sustained
• How design, pricing, distribution, communication, people, process and physical evidence can be used to build compelling and profitable marketing strategies
• How to develop digital marketing strategies, particularly through gamification.

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