Which markets to play in? A tool for entrepreneurs and innovators

开始时间: 04/22/2022 持续时间: 5 weeks

所在平台: EdxArchive 课程类别: 其他类别 大学或机构: epflx 授课老师： Sharon Tal Marc Gruber

课程主页: https://www.edx.org/archive/which-markets-play-tool-entrepreneurs-epflx-marketsx

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课程详情

As entrepreneur or innovator you are trained to run fast, but… are you running in the right direction?

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. This common mistake often leads them to choose the wrong market or lock themselves into one specific direction.

In this course, you will learn how to set a promising strategy, by using a business tool called the Market Opportunity Navigator.

This tool offers an easy to apply framework to better identify, evaluate and focus on the right market opportunities.

It  encompasses three simple steps, with dedicated worksheets to guide you through the process:

1. Search broadly-  to generate your set of market opportunities
2. Assess deeply- to evaluate your options and compare their attractiveness
3. Strategize smartly- to focus on the most attractive opportunity while remaining agile

This structured tool works for entrepreneurs and managers in established companies, when-ever they need to plan or rethink their strategy.

 

课程大纲

• How to generate a set of market opportunities stemming from your core strengths
• Methods for evaluating the attractiveness of market opportunities in a comprehensive manner
• How to make an informed strategic choice, that will increase your chances of focusing on a promising market
• Ways to balance focus and flexibility- two critical aspects for gaining success
• How to develop a mindset that nourishes open mindedness and receptiveness to adaptation
• How to apply a structured decision making process that facilitates team discussions and debates

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