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所在平台: EdxArchive 课程类别: 其他类别 大学或机构: CurtinX 授课老师： Sonia Dickinson |
课程主页: https://www.edx.org/archive/digital-branding-engagement-curtinx-mkt1x-2
课程评论：没有评论
Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.
Want to learn how to get people to engage with your brand, but not sure where to begin?
Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.
In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.
This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.
