开始时间: 04/22/2022 持续时间: 12 weeks
所在平台: EdxArchive 课程类别: 其他类别 大学或机构: ColumbiaX 授课老师: Kamel Jedidi Asim Ansari |
课程主页: https://www.edx.org/archive/marketing-analytics-columbiax-bamm-104x
课程评论:没有评论
Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives.
Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).
In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for:
You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy.
Skills acquired after the course:
Develop quantitative models that leverage business data to forecast sales and support important marketing decisions.