开始时间: 04/22/2022 持续时间: 4 weeks
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所在平台: EdxArchive 课程类别: 其他类别 大学或机构: UC BerkeleyX（加州大学伯克利分校） |
课程主页: https://www.edx.org/archive/marketing-analytics-price-promotion-uc-berkeleyx-busadm466-2x-0
课程评论：没有评论
In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.
You will also learn how to select prices to maximize profits or fulfill other specific company objectives.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits.
