Platform Strategy for Business

开始时间: 04/22/2022 持续时间: 6 weeks

所在平台: EdxArchive 课程类别: 其他类别 大学或机构: BUx 授课老师： Marshall Van Alstyne

课程主页: https://www.edx.org/archive/platform-strategy-business-bux-qd505x

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课程详情

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate as platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to generate platform innovation. You will learn how to negotiate platform startup, convert existing businesses, and make vital decisions on issues of openness, cannibalization, and competition.

You will discover how to apply concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory to real problems.

This course is taught by the instructor who literally wrote the book on this topic, “Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You.”

This course is part of both the Digital Leadership and Product Management MicroMasters programs.

课程大纲

• How to successfully launch and design a business platform
• Why platform firms beat product firms and how the structure of platform firms is fundamentally different
• Why traditional platform pricing models fail and how to choose a successful pricing model
• How to compete in winner-take-all network markets

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