Social Media Marketing

开始时间: 04/22/2022 持续时间: 6 weeks

所在平台: EdxArchive 课程类别: 其他类别 大学或机构: BUx 授课老师： Barbara Bickart

课程主页: https://www.edx.org/archive/social-media-marketing-bux-qd504x-1

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课程详情

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.

In this course, part of the Digital Product Management MicroMasters program, we examine how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat, as well as how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.

This course will equip learners with the skills they need to promote their company’s products or services, or their own personal brand using social media. Additionally, learners will gain an understanding of how they can use social media to achieve specific organizational objectives and measure the effectiveness of those efforts.

课程大纲

• How to develop a social media marketing strategy
• How to develop and deliver content that engages consumers and is strategically integrated across platforms
• How to measure the effectiveness of social efforts
• How social media can be used to listen to consumers and monitor their behavior
• How to manage social media

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