Evidence-Based Business Communication

开始时间: 04/22/2022 持续时间: 6 weeks

所在平台: EdxArchive 课程类别: 其他类别 大学或机构: ANUx 授课老师： Karen Jansen

课程主页: https://www.edx.org/archive/evidence-based-business-communication-anux-ebm02x

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课程详情

There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse, is not easy.

Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies, and guiding managers to identify the best strategy for different communication objectives. Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts.

The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs.

This course is part of the Evidence-Based Management MicroMasters.

课程大纲

At the end of the course, students will be able to:

• Determine stakeholder interests and requirements.
• Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders.

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