Framing: Learn How to Debate and Create Powerful Messages

开始时间: 04/22/2022 持续时间: 6 weeks

所在平台: EdxArchive

课程类别: 其他类别

大学或机构: Delft University of Technology

授课老师： Jet Pagnier Hans de Bruijn

课程主页: https://www.edx.org/archive/framing-learn-how-debate-create-powerful-delftx-frame101x

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课程详情

*Note - This is an Archived course*

Is a good, solid argument enough to make an impact? How would you disprove the stance that man-made global warming is just an “opinion”? How would you explain your opinion on school tests, budget cuts, crime, immigration, safety and security issues? No doubt that your persuasiveness relies on your arguments. But your ability to influence and convince critically depends on the way you frame your message.

In today’s world, you often need to reduce a complex reality to a concise and convincing message. Framing is an approach that deals with the way we convey our message: our words, images, and metaphors. To take one basic characteristic, a good frame engages the listeners’ values and emotions – it is easy to remember and it is something that people will usually agree with intuitively.

When you enter into a debate, you might be faced with frames of your opponents – and you will have to reframe the debate. This game of framing and reframing makes the debate to look like a chessboard made out of words. Of course, politicians play this game, trying to pull the debate towards their own words and metaphors in order to win their audience. But the game can be found everywhere: in the world of business, science, media – even at home.

We invite you to join our journey of learning the game of framing and reframing. You will discover how this game is played, and how you can play it yourself.

Practically, we will:

Teach you the underlying patterns of the framing game, using simple and powerful models.
Show you many examples of framing games, by analyzing videos of politicians playing the game of framing and reframing.
Use professional actors, who will also be involved in the assignments.
Cover a large variety of policy areas.
Discuss the moral aspects of framing. Is framing morally wrong?
Let you to upload videos with examples of frames from public debates of your country.
Ask you to design, evaluate and analyze frames, in a way that will spark your creativity.

This course suits people who are engaged with and interested in public and political debates. Not only people from the public sector will find it useful, but also engineers, consultants, managers and anyone who wants to make an impact in discussions and debates.

Credits banner
Photo Obama by NASA CC BY-NC
Photo Thatcher by British Wallpaper CC BY-NC-SA

LICENSE
The course materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International License.

This is a past/archived course. At this time, you can only explore this course in a self-paced fashion. Certain features of this course may not be active, but many people enjoy watching the videos and working with the materials. Make sure to check for reruns of this course.

课程大纲

The concepts of framing and reframing
How the game of framing and reframing is played and what the underlying patterns of this game are
How to frame and reframe yourself and how to win a debate
How to use frames in speeches
The morality of framing