开始时间: 04/22/2022 持续时间: 未知
所在平台: MIT公开课 课程类别: 商业与管理学 大学或机构: ocw |
课程主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-062-data-mining-spring-2003
课程评论:没有评论
Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological advances. Electronic data capture has become inexpensive and ubiquitous as a by-product of innovations such as the internet, e-commerce, electronic banking, point-of-sale devices, bar-code readers, and intelligent machines. Such data is often stored in data warehouses and data marts specifically intended for management decision support. Data mining is a rapidly growing field that is concerned with developing techniques to assist managers to make intelligent use of these repositories. A number of successful applications have been reported in areas such as credit rating, fraud detection, database marketing, customer relationship management, and stock market investments. The field of data mining has evolved from the disciplines of statistics and artificial intelligence.