Essentials of Entrepreneurship: Thinking & Action

开始时间: 04/22/2022 持续时间: 4 weeks

所在平台: CourseraArchive 课程类别: 商业与管理学 大学或机构: University of California, Irvine（美国加州大学欧文分校）

课程主页: https://www.coursera.org/course/thinkact

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课程详情

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions.  This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity.  Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business.  At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.

课程大纲

• Learn about the many faces of and contexts for entrepreneurship
• Learn about the entrepreneurial process and how to manage it
• Learn about what it takes to be an entrepreneur and your own potential to be one
• Learn to recognize opportunities to generate and assess your own business idea(s)
• Explain the business planning process
• Apply entrepreneurial approaches, concepts and methods to your own business idea(s)
• Learn about the operational issues in developing new business ventures

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