开始时间: 04/22/2022 持续时间: 9 weeks
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所在平台: CourseraArchive 课程类别: 经济与金融 大学或机构: Case Western Reserve University（凯斯西储大学） 授课老师： Peter A. Carfagna |
课程主页: https://www.coursera.org/course/sportsagents
课程评论：没有评论
This course will provide each student with the skills necessary to guide an athlete through the difficult decisions that can make or lose the athlete millions of dollars, and affect their public image and career. Walking through the four stages of an athlete's career, we will provide a broad scope of the landscape of amateur and professional sports so that you can avoid the pitfalls and traps that so many have fallen into in the past; not to mention, bringing you updates throughout the course regarding the rapidly changing sports world that we live in today. Analyzing the best practices in the management of the superstar athletes with whom Professor Carfagna and his expert guests have worked with, we will show you how to manage the career of any professional athlete who might seek your guidance at any stage of his or her professional career.
Week One: NCAA Amateurism and Eligibility
A walkthrough of how a student-athlete can maintain his or her eligibility under the NCAA Bylaws, the ongoing legal challenges facing the NCAA and the perspectives of experts on both sides of the issues.
Week Two: Introduction to Agents and The Three U.S. Major Leagues CBAs
The duties and challenges that an agent faces; the "Rep K" that controls the player-agent relationship; and a comprehensive analysis of the collective bargaining agreements that govern the three major leagues--including how a professional athlete achieves free agency in each major league.
Week Three: Early Stages of Professionalism and Selecting an Agency
How the best high school baseball player in the U.S. in 2013, Clint Frazier, went about selecting his management team; the way Major League Baseball teams handle their minor leaguers; and what it takes for any of them to reach the Majors. In this Lesson, we will also study how an agent can build a mega agency from the ground up, and represent professional athletes through their progression to their peak earning years.
Week Four: Representing the Peak Professional Athlete
Protecting the publicity rights of athletes while monetizing and maximizing their brands through product endorsement and license agreements. Rebuilding the reputation of athletes who have damaged their brands. How a financial advisor can help a player manager their income streams to maintain their lifestyle post-retirement. Also, in that same context: did Lebron James make the right long-term branding decision by returning to Cleveland?
Week Five: Income Protection and Life After Retirement
Protecting an athlete's income through insurance polices; an analysis of the on-going concussion epidemic in contact sports; and how an athlete can best prepare for life after retirement.
Week Six: Life Cycle of Tennis and Gold Pros, the Longest Career Trajectory in Sports
An introduction to the world of golf and tennis athletes who have enjoyed longest careers in sports. An insider experts' look into how an athlete can diversify his or her brand. How an agent can protect their athlete in endorsement agreements through appropriately drafted suitability and morals clauses.
An immersive experience in the world of sports that will take students through the four stages of the professional athlete's career. Utilizing lectures, guest speakers and hypothetical walkthroughs, students will learn how the best sports agents manage each of these four stages.
