The Olympic Games and the Media

开始时间: 04/22/2022 持续时间: 5 weeks

所在平台: CourseraArchive 课程类别: 信息，技术与设计 大学或机构: Universitat Autònoma de Barcelona（巴塞罗那自治大学） 授课老师： Emilio Fernández Peña

课程主页: https://www.coursera.org/course/olympicgames

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课程详情

This course allows students to explore the universe of media and their role in the construction of the Olympic Games, the greatest sporting event worldwide. After providing a general context regarding what the modern Olympic Games represent for our culture and what are the main constituents of the so called Olympic Movement, the course focuses on media as funders of the Olympics, disseminators of their values system and creators of the global image of the Games. More specifically, we will deepen into:

• The history of media and the Olympic Games
• The television rights and sponsorship programs
• How the media operate during the Olympics
• The television production of the Olympic Games and their worldwide audiences
• The opening and closing ceremonies and the symbols and rituals of the Games
• The management of new media and social networking websites such as Facebook and Twitter by the Olympic Family.

Objectives:

• You will learn the mechanisms and expressive languages used by television in the production and broadcasting of the Olympics.
• Students will gain knowledge about the structure and funding methods and sponsorship programs of the Olympics.
• You will know the nature and management of communication on new media and social networking.
• Students will learn which is the cultural context of the Olympic Games and their symbols and rituals

The course will be delivered in English.

The Olympic Games and the Media is a teaching project promoted by the Olympic Studies Centre at the Universitat Autònoma de Barcelona, a university centre aimed to research, educate and disseminate knowledge on the Olympic and sporting phenomenon. The course team includes:

• Emilio Fernandez Peña. Instructor.
• José Manuel Pardo Gila. Teaching assistant.
  
• Xavier Ramón. Teaching assistant.
• Berta Cerezuela. Manager.
• Miguel Ángel Martín. Video script.
• Raul Gutiérrez García. Camcorder operator and edition.
• Joel Santaeulària Boquet. Camcorder Operator.
  

课程大纲

Week 1. Introduction to media and the culture of the Olympics

Week 2. Media and the Olympic Games

Week 3. The media during the Games

Week 4. Olympic New Media: actors, management and contents

Week 5. Audiences and commercialisation of the Olympics

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