开始时间: 04/22/2022 持续时间: Unknown
|
所在平台: CourseraArchive 课程类别: 计算机科学 大学或机构: Copenhagen Business School(哥本哈根商学院) 授课老师： 其他 |
课程主页: https://www.coursera.org/course/neuromarketing
课程评论：没有评论
How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
Week 1: Introduction and Overview Week 2: Sensory Neuromarketing Week 3: Attention, Awareness and Consciousness Week 4: Emotions and Feelings Week 5: Learning and Memory Week 6: Consumer Preference: Wanting and Liking Week 7: Decision Making Week 8: Social Behaviour Week 9: Consumer Aberrations Week 10: Neuroethics of Neuromarketing Week 11: Neuromarketing Cases Week 12: Summary
This course will introduce you to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.
