Innovation for Entrepreneurs: From Idea to Marketplace

开始时间: 04/22/2022 持续时间: 4 weeks

所在平台: CourseraArchive

课程类别: 信息，技术与设计

大学或机构: University of Maryland, College Park（马里兰大学学院园分校）

授课老师： Thomas J. Mierzwa

课程主页: https://www.coursera.org/course/innovative

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课程详情

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include:

What are the key indicators of innovation opportunities?
What steps are critical for entrepreneurs to bring innovations to the marketplace?
What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's Online Master of Technology Entrepreneurship.

课程大纲

Week One: The Innovation Landscape

Defining Innovation for Business Strategy
Creative Destruction as Innovation’s Outcome
Innovation’s Value Proposition for Entrepreneurs
New Models of Innovation for Entrepreneurs
How Innovations Diffuse into the Commercial Marketplace

Week Two: Indicators of Innovation Opportunity

How the Life Span of an Innovation Follows Product Life Cycles
How Technology “S” Curves Reveal Innovation Opportunity
Understanding How Innovations Disrupt the Marketplace
How Lead Users Foster Innovation
Where Innovation is Hiding in the Value Chain
How to Recognize a Winning Innovation Idea

Week Three: Steps in the Process of Innovation

Three Framed Views of the Innovation Process
How Individual Steps Form the Overall Innovation Process
An Innovation Process Applied: New Product Development
Technology’s Role in Phases of Industrial Innovation
Innovation Roles and Role Players
How Creator and Implementer Innovation Roles Differ

Week Four: Innovation Strategies for Competitive Advantage

How Strategic Alliances Enable Open Innovation
How a Blue Ocean Strategy Leads to New Market Niches
How to Cross the Adoption Chasm and Get an Innovation to Market
How Benchmarking Can Be an Innovation Strategy
How Technology Influences an Innovation Strategy
How Internal R&D Becomes an Innovation Source
How to Compose the Elements of an Innovation Portfolio
How Technology Transfer Fits into an Innovation Portfolio

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课程简介

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio for your venture.