Content Strategy for Professionals: Growing Audiences for Your Content

开始时间: 04/22/2022 持续时间: 6 weeks

所在平台: CourseraArchive

课程类别: 信息，技术与设计

大学或机构: Northwestern University（美国西北大学）

授课老师： John Lavine Candy Lee

课程主页: https://www.coursera.org/course/growingaudiences

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课程详情

Northwestern University’s first Content Strategy MOOC on Coursera focused on engaging, impactful ways that professionals can enhance their organization’s strategic goals. At every level of for-profit, non-profit, volunteer and government enterprises, tens of thousands of professionals took that MOOC. They learned how Content Strategy uses credible, trustworthy, transparent content to communicate essential stories and information to important people inside and outside their organization.

In this, the second Content Strategy MOOC, participants will go deeper. They will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. They will also learn how to measure and improve the impact of their efforts with quantitative and qualitative metrics. As its name makes clear, this second Content Strategy MOOC brings “growing audiences for your content” alive.

课程大纲

In this course, professionals at all levels of an organization will learn the best ways to grow an audience they want and need by smartly implementing their important, strategic stories and information.

To earn a Verified Certificate, learners must watch the MOOC's videos, answer the Learning Questions that accompany each video, participate in the discussion forums, develop and complete a Case Study, and evaluate the cases of three other MOOC participants.

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课程简介

Professionals at all levels of an organization will learn the best ways to grow an audience they want and need by smartly implementing their important, strategic stories and information.