Entrepreneurship Capstone

所在平台: CourseraArchive 课程类别: 经济与金融 大学或机构: University of Maryland, College Park（马里兰大学学院园分校） 授课老师： James V. Green

课程主页: https://www.coursera.org/course/entrepreneurshipcap

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课程简介

Integrate the tools and concepts from the specialization courses to develop a comprehensive venture pitch and plan for experts and investors

课程大纲

Part One: Developing the Business Model

• Value proposition
  
• Customer segments
  
• Channels
  
• Customer relationships
  
• Revenue models
  
• Partners
  
• Resources, activities, and costs
  

       Assignment 1: Initial business model canvas

Part Two: Discovering the Customer

• Problem-solution fit
  
• Proposed MVP
  
• Proposed funnels
  

       Assignment 2: Customer analysis

Part Three: Validating the Customer

• Product-market fit
  
• Business model
  
• Sales and marketing roadmap
  

       Assignment 3: Enhanced business model canvas

Part Four: Pitching the Venture

       Assignment 4A: Written analysis of the business model canvas

       Assignment 4B: Video of your investor pitch

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