Digital Marketing Channels: Planning

开始时间: 04/22/2022 持续时间: Unknown

所在平台: CourseraArchive 课程类别: 商业与管理学 大学或机构: University of Illinois at Urbana-Champaign（ 伊利诺伊大学厄巴纳 - 香槟分校） 授课老师： Rhiannon Clifton

课程主页: https://www.coursera.org/course/dmchannelsplanning

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课程详情

The proliferation of digital technology gives businesses a diverse new set of tools to monitor and aggregate consumer data to an unprecedented degree. This data can then be leveraged to better target specific consumer segments and reach them through a variety of new media social platforms like Twitter, microsites, and apps. You will be prepared for the job functions digital marketers do when they identify, monitor, and analyze the content consumers engage with, the frequency of engagement, and the content preferences. You will work with the Internet channel as well as with others such as text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, e-commerce, and other traditional media that are becoming more digital—anything with a screen.

Analyze your organization’s website to discover what can be improved. Develop plans for marketing via various digital channels. Learn how to pitch your digital marketing plan in a way to get buy-in from upper management.

课程大纲

This course will be broken up into 4 weekly modules covering the following topics:

Week 1: Your Company’s Website: What’s Working, What’s Not

Week 2: Search Engine Optimization/Marketing (SEO/SEM); Social Media

Week 3: Mobile Marketing; Email Marketing

Week 4: RTB/Programmatic; Digital Plan Pitches

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