开始时间: 04/22/2022 持续时间: 4 weeks
所在平台: CourseraArchive 课程类别: 商业与管理学 大学或机构: University of Illinois at Urbana-Champaign( 伊利诺伊大学厄巴纳 - 香槟分校) 授课老师: Kevin Hartman |
课程主页: https://www.coursera.org/course/dmanalyticspractice
课程评论:没有评论
Successful brand marketing today requires a well-balanced blend of art and science. Through this course we will provide answers to questions such as:
Become familiar with the unique measurement opportunities and challenges presented by New Media. Learn creative approaches to measuring digital campaigns—but more importantly—learn how to produce insights that are visually appealing, allowing people to communicate what they have learned through their analysis. Finally, we will look into the future of marketing analytics, and the issues of privacy and ethics.
This course will be broken up into 4 weekly modules covering the following topics:
Week 1: New Media—New Data, New Opportunities, New Dangers; Creative Approaches to Measuring Digital Search, Display, and Video Campaigns
Week 2: What Great Campaigns Look Like; Case Study
Week 3: Creating Arresting Visuals; Building a Successful Analytics Practice
Week 4: Future Data Collection; Privacy, Ethics, and Marketing Analytics
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.