Designing, Running, and Analyzing Experiments

开始时间: 04/22/2022 持续时间: 3 weeks

所在平台: CourseraArchive 课程类别: 信息，技术与设计 大学或机构: University of California, San Diego （加州大学圣地亚哥分校） 授课老师： Scott Klemmer

课程主页: https://www.coursera.org/course/designexperiments

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课程大纲

You will never know whether you have an effective user experience until you have tested it with users. In this course, you’ll learn how to design experiments that compare design alternatives, techniques for running experiments, and how to analyze data from these experiments. You'll learn specific measures and concrete questions to ask users that will deliver meaningful results for your designs. This course will cover both fundamentals of experimental design as well as common web implementations, including A/B testing.

Topics include:

• designing experiments 
  
• running experiments 
  
• analyzing experiments 
  
• web implementations (e.g. A/B testing)
  

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