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所在平台: CourseraArchive 课程类别: 其他类别 |
课程主页: https://www.coursera.org/course/creativity
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Creativity is an acquired skill that improves with practice. Creativity changes the world and enriches people’s lives. It takes two skills: “discovery” - discovering new ideas, and “delivery” – implementing ideas, using proven tools and methods. This course, on “discovery”, will provide proven tools that will help you discover an endless stream of creative ideas.
Week One: What is Creativity? - Your Creative Brain is a muscle: Use it! Definition of creativity; First encounter with the ZiZoZi (zoom in, zoom out, zoom in) methods; Creativity self-test; “Discover” and “Delivery” self-test; The imagination elevator; ZiZoZi in action; How to build your creativity ‘muscles’.
Week Two: Zoom in, Zoom out, Zoom in: More ZiZoZi in action; Creativity research; Approaches to Creativity; Model for Creative thinking; Do we foster creativity among children; Pablo Picasso – make creativity autotelic; On becoming Walter Mitty; Innovating by breaking the rules; Thomas Edison; George Bizet – Carmen; Best practice benchmarking; The power of Zoom Out
Week Three: Creativity in practice: The role of accidental discovery and serendipity; sharpening observation skills; Empathetic discovery; the role of failure in enhancing success. Zoom out: Collecting data through direct observation; The IDEO approach; taming wild ideas; How to ‘sell’ your ideas; How to be creative in large organizations; what is your ‘story’? Building powerful narratives. Case studies.
Week
Four: Reinventing yourself:
Creativity exercises; Research about creativity you can use; On reinventing
yourself and your career; Secrets of Einstein, da Vinci and Edison; Humble
masterpiece: Stories of creative breakthroughs; Ideas proposed by students;
Course summary.
Course Description
Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers.During the four-week course, students will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors.
In the first two weeks of the course, students will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. They will practice the method and use it to tackle challenging real-world needs. In the following two weeks, students will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management.
Course Learning Outcomes
On successfully completing this four-week course, you will be able to:
