What’s Your Big Idea?

开始时间: 04/22/2022 持续时间: Unknown

所在平台: CourseraArchive

课程类别: 经济与金融

大学或机构: The University of North Carolina at Chapel Hill(北卡罗莱纳大学教堂山分校)

授课老师: Holden Thorp Buck Goldstein

课程主页: https://www.coursera.org/course/bigidea


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You want to make a difference in the world, and you’re not sure where to begin. You have an idea a day, but are they good ones? How do you turn those ideas into reality?

We have started and sustained commercial, social, artistic, scientific and educational enterprises for most of our adult lives, so we've grappled with those same questions. This course will draw heavily from our experience and that of our three world-class guest entrepreneurs who will also share their insights.

The goal of this course is to provide a practical framework for identifying a promising opportunity, assessing its impact, and then developing the idea to a point where it could become a sustainable enterprise. Whether your idea is commercial, artistic, scientific, or social, we’ll give you the specific tools you need to proceed. We’ll cover idea generation, marketing, strategy, financing and the all-important pitch. We’ll introduce you to a “lean start-up” methodology that will help you refine your idea with real-world tests. By the end of the last module you should be prepared to pursue your big idea.


We've structured the course to cover 6 steps of the entrepreneurial life-cycle, which are thinking, listening, planning, clarifying, supporting, and iterating. Each week will include an assignment designed to help you apply what we teach that week, culminating in a final assignment to synthesize what you've learned. A more detailed syllabus will be posted closer to course launch.

Week 1: Think

We start at the beginning with your big idea and where it comes from- your everyday experience and known sources of innovation as described by Peter Drucker.

Week 2: Listen

This second phase of the entrepreneurial life-cycle encourages you to take the big idea you’ve thought about and solicit feedback from the people whose problems you’re trying to solve.

Week 3: Plan

Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work.

Week 4: Clarify

This week we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience.

Week 5: Support

To make your big idea into a reality, you’ll need the personal, professional, and financial resources we discuss in this module.

Week 6: Iterate

This final step of the entrepreneurial life-cycle outlines a method to continue thinking, listening, planning, clarifying, and supporting your big idea.



Whether your interest lies in solving the world’s biggest problems, creating the next commercial home run or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.