Managing Food & Beverage Companies

开始时间: 04/22/2022 持续时间: Unknown

所在平台: CourseraArchive

课程类别: 其他类别

大学或机构: Università Bocconi

课程主页: https://www.coursera.org/course/befood

课程评论：没有评论

第一个写评论关注课程

课程详情

Managing a company in the food and beverage industry is a fascinating task.

Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex.

The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.
The course is structured in four weeks covering four managerial dilemmas relevant to food and beverage companies today.

课程大纲

WEEK 1 - Products vs. Markets

How products generate value for the customer and how customers value products and their quality.

WEEK 2 – Tradition vs. Innovation

The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

WEEK 3 – Local vs. Global

There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.

WEEK 4 – Small vs. Big

Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.

In addition to video lectures, there will be interviews of experts in the industry, case studies, and a documentary related to specific geographical area of particular interest for the topic of the course.

We want to thank all the experts and companies that have helped us in developing the content of this course.

We also want to acknowledge Cristina Crippa (www.crippi.net) for the creation of the public image of the course.

课程评论(0条)

课程简介

Learn about the complexities of food and beverage companies, and acquire the competences needed to work in the industry.