Business Writing

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课程主页: https://www.coursera.org/archive/writing-for-business

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课程简介

University of Colorado Boulder

课程大纲

The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started!

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课程详情

Writing well is one of the most important skills you can develop to be successful in the business world. Over seventy companies and twenty thousand students--from professional writers to new employees to non-native English speakers to seasoned executives--have used the techniques in Business Writing to power their ability to communicate and launch their ideas. This course will teach you how to apply the top ten principles of good business writing to your work, how to deploy simple tools to dramatically improve your writing, and how to execute organization, structure, and revision to communicate more masterfully than ever. From the very first lesson, you'll be able to apply your new learning immediately to your work and improve your writing today. Your ideas are powerful. Learn how to deliver them with the clarity and impact they deserve. "Thank you for giving me the knowledge I need in life. [Business Writing] was helpful, life changing, and has made a huge impact in my writing." -- Message from a Business Writing student The principles you'll learn in this course enable you to become a great business writer. They also provide the foundation for moving into Graphic Design and Successful Presentation, so that you can unleash your best professional self whenever--and however--you present your ideas in the workplace.

商业写作:良好的写作是可以发展成在商业世界中成功的最重要技能之一。超过七十家公司和两万名学生,从专业作家到新员工,再到非英语母语人士到经验丰富的高管,都使用了商务写作中的技巧来增强他们交流和提出想法的能力。本课程将教您如何将出色的商业写作的十大原则应用到您的工作中,如何部署简单的工具来显着改善您的写作,以及如何执行组织,结构和修订以比以往更熟练地进行交流。从第一堂课开始,您就可以立即将新的学习成果应用到您的工作中,并提高自己的写作水平。您的想法很强大。了解如何为他们提供应有的清晰度和影响力。      “感谢您为我提供了生活中需要的知识。[商务写作]对您有所帮助,改变了生活,并为我带来了巨大的成就。        对我的写作有影响。”-商务写作学生的来信 您将在本课程中学习的原则使您成为一名出色的商业作家。它们还为进入平面设计和成功演示提供了基础,因此您可以随时随地释放自己的最佳专业素养,但是无论如何,您都可以在工作场所中表达自己的想法。

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